Hire an AI Sales Assistant. For $25/month.

Collie works your inbound leads from the moment they come in: qualifying, answering questions, following up, routing, recovering drop-offs, and booking when it makes sense.

Built for agencies, consultants, coaches, and other small businesses that rely on inbound sales.

What the assistant actually does

Collie doesn't just flag leads. It works them.

  1. Inbound
  2. Qualify
  3. Decide
  4. Converse
  5. Follow up
  6. Route
  7. Resolve

A lead comes in. Collie asks what it needs to know, reads the answer, and decides what happens next within the rules you've set.

Then it acts: continuing the conversation, sending the follow-up, moving the opportunity forward.

You should be closing. Not chasing.

Qualifying. Answering the same questions. Following up. Chasing drop-offs. Figuring out who's actually ready. Getting the right people booked.

None of it is optional. Most of it doesn't need to be you.

Collie handles the inbound sales work around the conversations that actually need you.

Everything it needs to do the job

Everything it needs to do the job.

Collie doesn't just bring the AI. It comes with the infrastructure it needs to work your inbound opportunities from the moment someone raises their hand through qualification, conversation, follow-up, routing, booking, and the next step after that.

  • Forms

    Capture and qualify potential customers from the first interaction.

  • Follow-Up & Recovery

    Keep working people who don't finish, don't book, go quiet, or need more time.

  • Booking

    Move the right people onto your calendar when booking is the right next step.

  • Lead Management

    Keep contacts, conversations, qualification, and outcomes together as Collie works the opportunity.

  • Analytics & Tracking

    See where opportunities came from, how they moved through the process, and what ultimately became customers and revenue.

Inbound to resolution

Not every lead should end up on your calendar.

Some need one more question answered. Some need a follow-up next week. Some should go somewhere else entirely. Some aren't a fit at all. Some just need you.

From inbound lead to the right outcome, Collie does the work in between.

  • Book
  • Continue qualifying
  • Follow up later
  • Route elsewhere
  • Disqualify
  • Escalate to you

Who it's for

Built for small teams that sell through inbound demand.

  • Agencies

    Work inbound prospects from first inquiry through booking, without adding another setter to the payroll.

  • Consultants

    Let Collie run point on your inbound conversations, so more of your time goes to the work only you can do.

  • Coaches

    Qualify prospects, answer the questions they always ask, recover the ones who went quiet, and move the right people toward a call.

Also built for photographers, wedding professionals, and other founder-led appointment-based service businesses that run on inbound leads and want to grow without adding sales labor at the same rate.

Manage. Improve. Scale.

Get ahead of the workload before it gets ahead of you.

More demand shouldn't mean more of your time. With Collie, it doesn't have to.

  1. Manage

    Hand off the inbound sales work you're already doing by hand.

  2. Improve

    Respond faster, follow up consistently, and recover opportunities that used to slip through.

  3. Scale

    Turn up ads, content, SEO, and referrals without turning up your own workload to match.

Forms

Most forms collect a lead. Collie starts working it.

Most forms

  1. Visitor
  2. Submit
  3. Done

Collie

  1. Source
  2. Visitor
  3. Lead
  4. Qualification
  5. Conversation
  6. Follow-up
  7. Resolution
  8. Revenue

A Collie form isn't just a way to capture information. It's how your assistant clocks in. Once someone submits, Collie already has what it needs to start.

Approval and autonomy

You decide how much Collie handles on its own.

Let Collie act directly where you're comfortable. Ask it to check with you first where you want more control. Escalate the conversations that need you.

  • Handle automatically

    Routine qualification, follow-up

    Collie acts directly, inside the rules you've set.

  • Ask me first

    Selected decisions or messages

    Collie drafts the move and waits for your approval.

  • Give it to me

    Exceptions, high-value conversations

    Collie hands the conversation to you with the context so far.

However involved you want to be, Collie is still the one doing the work.

CRM

Already have a CRM? Collie can still own the inbound work.

Collie isn't designed to replace everything your CRM does. It works inbound opportunities first, while relevant data and outcomes flow downstream into the broader CRM your business uses.

Inbound demand Ads, content, SEO, referrals
Collie Works the opportunity
CRM Record, reporting, pipeline

Collie sends lead, answer, booking, and outcome data through webhooks, so you can route it into the tools you already use with Zapier, Make, or your existing workflows.

  • HighLevel
  • HubSpot
  • ActiveCampaign
  • Zapier
  • Make
  • Google Sheets

Source to revenue

Know where your customers actually came from.

See which sources and campaigns brought leads in, and which of those opportunities ultimately became customers and revenue.

  1. Source
  2. Lead
  3. Opportunity
  4. Resolution
  5. Customer
  6. Revenue

Labor value

Before you hire another setter, hire Collie.

Inbound sales work adds up fast: every question answered, every follow-up sent, every lead re-engaged. Collie starts at $25/month and takes on qualification, follow-up, routing, recovery, and booking work that would otherwise land on you or your next hire.

FAQ

Questions people ask before they hire Collie.

What is an AI Sales Assistant?

An AI Sales Assistant is software that can support or directly perform sales work. Collie is an AI Sales Assistant built specifically for inbound sales.

What does Collie do?

Collie works inbound opportunities from qualification through resolution, including sales conversations, follow-up, routing, recovery, and booking when appropriate.

Is Collie an AI salesperson?

Collie is an AI Sales Assistant for inbound sales. It can directly perform meaningful sales work that might otherwise be handled by a setter, SDR, salesperson, or founder, but it doesn't need to replace every part of a human salesperson's role.

Does Collie only book meetings?

No. Booking is one possible outcome. Collie can qualify, continue conversations, route, follow up, disqualify, escalate, or move an opportunity toward another appropriate next step.

Does Collie replace my CRM?

Not necessarily. For smaller businesses, Collie's native surfaces may cover much of the customer relationship. Businesses with more complex CRM needs can use Collie to work inbound opportunities while relevant data flows into the broader CRM.

Is Collie for agencies?

Yes. Collie works inbound prospects from inquiry through booking, which is especially valuable for agencies that want to grow without adding setter headcount.

Is Collie for consultants?

Yes. Collie handles the qualification, follow-up, and conversations around your expertise, freeing up time for the selling and delivery work only you can do.

Is Collie for coaches?

Yes. Collie qualifies prospects, answers common questions, recovers drop-offs, and moves the right people toward a call.

Is Collie for small businesses?

Yes. Collie is built for founder-led businesses and small teams that rely on inbound leads, including agencies, consultants, coaches, photographers, wedding professionals, and other appointment-based service businesses. It handles qualification, sales conversations, follow-up, routing, recovery, and booking so the business can work more inbound demand without adding sales labor at the same rate.

Can Collie help increase revenue?

Collie can support revenue growth in three ways. It helps capture more value from existing inbound demand by consistently working opportunities through qualification, follow-up, recovery, and resolution. It allows the business to handle more inbound demand without increasing sales labor at the same rate. Its source-to-revenue tracking also shows which sources and campaigns brought in leads that ultimately became customers and revenue, helping the business invest more intelligently in what is already working. Collie does not generate demand or guarantee revenue, but it improves the conversion, capacity, and intelligence surrounding the demand a business generates.

How does Collie help businesses get more from paid advertising?

Collie works the leads your ads generate after they submit a form or express interest. It qualifies them, answers questions, follows up, recovers drop-offs, routes opportunities, and books calls when appropriate, helping more paid demand reach the right outcome. Source-to-revenue tracking also shows which sources and campaigns brought in leads that ultimately became customers and revenue, so you can invest more intelligently in what works. As advertising volume grows, Collie can handle more of the resulting sales workload without requiring sales labor to increase at the same rate. Collie does not manage your ads or lower your cost per lead, but it can improve conversion and operating efficiency, which can help lower your overall customer acquisition costs.

Your next sales hire doesn't have to be human.

Hire an AI Sales Assistant for $25/month.